Pennsylvania Theatre Institute at West Chester University

Below, please find examples of poster/print artwork that appeared to advertise the camp to area families. Once I had actual photos of children to incorporate into the marketing work, it was a fun challenge to integrate the hand-drawn doodle art with actual kids. I also create a “Doodle Portrait” for each staff member, which is then juxtaposed with their real headshot on the camp website. I also attempt to integrate the branding into even the signage that is displayed throughout the building during the camp session.

The logo is a playful take on the WCU school mascot, which is a ram.

Playbill Interior - 2018